Oct 22, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

Integrated Marketing Communication, BA


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Requirements for Integrated Marketing Communication Major (10 Units)


Common Communication Studies Core


All majors must complete the common Communication Studies core, which consists of three units:

Beyond the Core:


Each Integrated Marketing Communication major must complete the following Integrated Marketing Communication Core courses:

Integrated Marketing Communication Core (4 Units)


Elective Units (3 Units)


Each Integrated Marketing Communication major must complete three (3) electives from the following list:

The Following Quantitative Cognate Must Be Completed (1 Unit)


In Addition:


COMM 289 and COMM 389 courses (Selected Topics) offered will be accepted as electives toward the major, as will courses taken during off-campus study program (for example, courses taken as part of The Philadelphia Center), if approved by the Communication Studies department.  Student may complete Selected Topics courses and count them toward the major but may not complete the course more than once.  In addition, Directed Studies (COMM 411, COMM 412) may be counted toward the major if they are approved by the department in advance and are taken within the Communication Studies Department (as COMM 411, or COMM 412).

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