Integrated Marketing Communication, BA

Requirements for Integrated Marketing Communication Major (10 Units)

Common Communication Studies Core

All majors must complete the common Communication Studies core, which consists of three units:

COMM 101: Introduction to Human Communication (1 Unit)
COMM 241: Public Speaking (1 Unit)
COMM 300: Communication Research Methods (1 Unit)

Beyond the Core:

Each Integrated Marketing Communication major must complete the following Integrated Marketing Communication Core courses:

Integrated Marketing Communication Core (4 Units)

Elective Units (3 Units)

Each Integrated Marketing Communication major must complete three (3) electives from the following list:

COMM 392: Internship (1 Unit)
ENGL 207: Multimedia Journalism (1 Unit)
ENGL 208: Professional Writing (1 Unit)
ENGL 306: Magazine Writing (1 Unit)
ENGL 308: Advanced Multimedia Journalism (1 Unit)
E&M 220: Marketing Principles (1 Unit)
E&M 320: Consumer Behavior (1 Unit)
E&M 321: Marketing Research (1 Unit)
E&M 329: Marketing Strategy (1 Unit)

The Following Quantitative Cognate Must Be Completed (1 Unit)

MATH 209: An Introduction to Statistics (1 Unit)
MATH 309: Mathematical Statistics (1 Unit)
PSYC 204: Research Methods and Statistics I (1 Unit)
SOC 324: Quantitative Social Research (1 Unit)
Approved courses could also be transferred from other institutions.

In Addition:

COMM 289 and COMM 389 courses (Selected Topics) offered will be accepted as electives toward the major, as will courses taken during off-campus study program (for example, courses taken as part of The Philadelphia Center), if approved by the Communication Studies department. Student may complete Selected Topics courses and count them toward the major but may not complete the course more than once. In addition, Directed Studies (COMM 411, COMM 412) may be counted toward the major if they are approved by the department in advance and are taken within the Communication Studies Department (as COMM 411, or COMM 412).