Marketing Management Minor

Information on Minors

The minors in accounting, economics, finance, management, and marketing management are not open to students with a major in the Economics and Management Department.

Students may not choose more than one minor in the Economics and Management Department.

All courses for the minor must be taken for a numerical grade, except those offered only on a credit/no credit basis.

Requirements for Minor in Marketing Management

E&M 101: Principles of Microeconomics (1 Unit)
E&M 220: Marketing Principles (1 Unit)

Plus three units selected from the following, at least two of which must be from E&M:

E&M 320: Consumer Behavior (1 Unit)
E&M 321: Marketing Research (1 Unit)
E&M 324: International Marketing (1 Unit)
E&M 325: Data-Driven Digital Marketing (1 Unit)
E&M 329: Marketing Strategy (1 Unit)
COMM 205: Mass Communication (1 Unit)
COMM 215: Social Media (1 Unit)
COMM 306: Public Relations (1 Unit)
COMM 351: Persuasion (1 Unit)
PSYC 236: Social Psychology (1 Unit)
SOC 356: Social Psychology: Sociological Perspectives (1 Unit)

Plus one cognate selected from the following:

E&M 200: Economic Statistics (1 Unit)
MATH 209: An Introduction to Statistics (1 Unit)
MATH 309: Mathematical Statistics (1 Unit)
PSYC 101: Introduction to Psychology (1 Unit)