Marketing, B.A.

Requirements for Major in Marketing (10 Units)

Marketing Major Core (5 Units)

All majors must complete the common Marketing core, which consists of five units:

COMM 201: Integrated Marketing Communication 1 unit
COMM 205: Mass Communication (1 Unit)
E&M 220: Marketing Principles (1 Unit)
E&M 320: Consumer Behavior (1 Unit)
AND
E&M 200: Economic Statistics (1 Unit)
OR
MATH 209: An Introduction to Statistics (1 Unit)
OR
PSYC 204: Research Methods and Statistics I (1 Unit)
AND
PSYC 306: Research Methods and Statistics II (1 Unit)
The remaining competencies are addressed in the departmental emphases.

Integrated Marketing Communication Emphasis

Integrated Marketing Communication Core (5 Units)

All IMC emphasis majors will take:

COMM 351: Persuasion (1 Unit)

Elective Units (4 Units)

Each Integrated Marketing Communication Emphasis major must complete four electives from the following list:

COMM 206: Event Marketing & Management (1 Uint)
COMM 215: Social Media (1 Unit)
COMM 301: Methods of Marketing and Biosensors 1 unit
COMM 306: Public Relations (1 Unit)
COMM 309: Sports Marketing (1Units)
COMM 330: Advertising (1 Unit)
COMM 392: Internship (1 Unit)

In Addition:

COMM 289 and COMM 389 courses (Selectd Topics) offered will be accepted as electives toward the major, as will courses taken during off-campus study programs (for example, courses taken as par of The Philadelphia Center), if approved by the Communication Studies department. Students may complete Selected Topics courses and count them toward the major but may not complete the course more than once. In addition, Directed Studies (COMM 411, COMM 412) may be counted toward the major if they are approved by the department in advance and are taken within the Communication Studies Department (as COMM 411 or COMM 412).

Business Marketing Emphasis

Business Marketing Emphasis (5 Units)

All Business Marketing Emphasis majors will take:

E&M 101: Principles of Microeconomics (1 Unit)
AND
MATH 120: College Algebra (1 Unit)
OR
MATH 125: Precalculus (1 Unit)
OR
MATH 141: Calculus of a Single Variable I (1 Unit)

Elective Units (3 Units)

Each Business Marketing Emphasis major must complete three (3) electives from the following list:

E&M 252: Strategic Management 1 unit
E&M 321: Marketing Research (1 Unit)
E&M 324: International Marketing (1 Unit)
E&M 325: Data-Driven Digital Marketing (1 Unit)
E&M 329: Marketing Strategy (1 Unit)

In Addition:

E&M 289 and E&M 389 courses (Selected Topics) offered will be accepted as electves toward the major, as will courses taken during off-campus study programs (for example, courses taken as part of The Philadelphia Center), if approved by the Economics & Management department. Students may complete Selected Topics courses and count them toward the major but may not complete the course more than once. In addition, Directed Studies (E&M 411, E&M 412) may be counted toward the major if they are approved by the department in advance and are taken within the E&M Department (as E&M 411 or E&M 412).