Interdisciplinary Majors/Minors

Course work and faculty for the following majors are drawn from several different departments. Students with specific questions regarding these majors should contact the respective program director or the registrar for further information.

Marketing

Major Student Learning Outcomes

Students with a Marketing Major will be able to:

1) Define and apply knowledge of the key marketing concepts such as segmentation, targeting, positioning, and 4P’s : (pricing, product, place (distribution), and/or promotion (integrated marketing communication).

2) Understand how marketers can design and adapt their campaigns and strategies based on the psychology of their buyers and the processes these buyers employ to learn about, select, use, and dispose of products.

3) Understand, analyze, and/or use the tools and techniques available in traditional and/or digital marketing and communications strategies to assess brand and/or campaign effectiveness.

Students in the Business Marketing Emphasis will be able to:

1) Understand and implement the process of collecting, and/or analyzing consumer and/or market data to make informed business decisions.

2) Communicate effectively in written, spoken, and graphical form about specific marketing and/or strategy related issues.

Students in the Intergrated Marketing Communications Emphasis will be able to:

1) Demonstrate an understanding of the history of media, advertising, and public relations, their complementary roles, and the influence of technology on the profession.

2) Apply public relations, social media and marketing techniques to develop an integrated campaign to promote a business, product or service.

Ethnic Studies

Information on the ethnic studies major is given under that heading in the departmental listings .

Social Studies

Information on the social studies major with elementary or secondary education certification is given under the Education Department .

International Studies

Information on the international studies major is given under that heading in the departmental listings .

Public Policy

Information on the public policy major is given under that heading in the departmental listings .

Women’s and Gender Studies

Information on the women’s and gender studies major is given under that heading in the departmental listings .

Programs

Major

Marketing, B.A.

Minor

Data Analytics Minor