May 08, 2021  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog

E&M 329: Marketing Strategy


(1 Unit)
Prerequisite: E&M 220.  Additional prior courses in marketing are recommended.
 
Focuses on marketing’s role in gaining a sustainable competitive advantage. Emphasis is on the application of key concepts learned in other courses to analyze case studies and participate in a marketing simulation game.  Requires students to write case reports, work in groups, and make a project presentation. Yayla