Mar 28, 2024  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

E&M 220: Marketing Principles


(1 Unit)
Prerequisite: E&M 101  .  PSYC 101  recommended.
An introduction to the role that product, price, promotion, and distribution play in marketing strategy and implementation.  Addresses buyer behavior, market segmentation, and competititve positioning.  Provides background needed for all 300-level marketing courses. Yayla