Apr 23, 2024  
2020-2021 Academic Catalog 
    
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2020-2021 Academic Catalog [ARCHIVED CATALOG]

COMM 351: Persuasion

(1 Unit)
A theoretical analysis of the process of influencing belief, attitude or behavior through appeals to reason, emotion and ethos. Students investigate experimental and rhetorical theories in the field and the ethical considerations of persuasion. Staff.