Mar 28, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

E&M 324: International Marketing


(1 Unit)
Prerequisite:  E&M 220
Marketing across national borders, marketing within foreign countries, and the coordination of global marketing. Emphasis on the management response to conditions that differ from those in domestic marketing, e.g., foreign cultures, nationalism, government policies, business institutions, and level of economic development. Not offered every year. Yayla