E&M 321: Marketing Research

(1 Unit)
Prerequisites: E&M 220; E&M 200 OR MATH 209 OR BOTH PSYC 204 & 206
Use of marketing data to inform managerial decision-making. Topics include defining research objectives, data sources for marketing, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings. Hands-on computer work is an important part of the course. Yayla