Apr 19, 2024  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

E&M 220: Marketing Principles


(1 Unit)
Prerequisite: E&M 101.  PSYC 101 recommended.
An introduction to the role that product, price, promotion, and distribution play in marketing strategy and implementation.  Addresses buyer behavior, market segmentation, and competititve positioning.  Provides background needed for all 300-level marketing courses. Yayla