E&M 252: Strategic Management

1 unit
Prerequisite: Sophomore standing.
To succeed in today’s oftentimes dynamic and global organization, managers and business leaders must develop the skills and capabilities needed to gain and sustain a competitive advantage. The manner in which organization and organizational leaders develop this competitive advantage equates to the development of a strategy. The course explores the concept of strategic management through the analysis of cases and topics related to the basic direction and goals of an organization, the industry and environment in which it operates, and the strengths and weaknesses of the organization. Emphasis will be placed on the development and successful implementation of strategy by exploring the following topics: Strategic management, competition and competitive advantage, developing strategies, and implementing strategies. Young