COMM 309: Sports Marketing

(1Units)
Prerequisites: COMM 101 , COMM 209
This course will examine the history and contemporary application of sports marketing as a
method to achieve goals. Emphasis will be given to how sports teams use sports marketing
strategies, including marketing research, market segmentation, branding, sponsorships, licensing,
global sports marketing, and public relations to achieve business objectives aimed at specific
constituencies, including consumers, employees, and athletes.