COMM 206: Event Marketing & Management

(1 Uint)
Event Management is a theoretical and practical study of events. While interdisciplinary in nature, event planning theories covered in this class will be within the framework of strategic communication. Students will learn the art of event planning through the creation and implementation of an event outline. Students will utilize qualitative and quantitative data in event evaluation. This class will contain an overview of a multitude of events, including nonprofit fundraisers, weddings, community events, corporate engagements, and private parties.