Feb 01, 2023  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

E&M 325: Data-Driven Digital Marketing


(1 Unit)
E&M 220; E&M 200 OR MATH 209 OR MATH 309 OR BOTH PSYC 204 & 206
Overview of the rapidly changing field of digital marketing. Use of “big data” and machine learning to improve the effectiveness of digital marketing campaigns. Not offered every year. Yayla