May 21, 2024  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

E&M 321: Marketing Research

(1 Unit)
Prerequisites: E&M 220  ; E&M 200   OR MATH 209   OR BOTH PSYC 204   & PSYC 306  
Use of marketing data to inform managerial decision-making.  Topics include defining research objectives, data sources for marketing, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.  Hands-on computer work is an important part of the course. Yayla