E&M 320: Consumer Behavior

(1 Unit)
E&M 220 and one of the following: COMM 101, PSYC 101
Applies psychology and economics to analyze how marketers create value for customers, what motivates shoppers to buy, and how consumers process information and make decisions. Also addresses persuasion techniques, cross-cultural influences on consumer behavior, and the impact of corporate reputation on consumer choice. Yayla