May 20, 2024

2023-2024 Undergraduate Catalog

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2023-2024 Undergraduate Catalog

Marketing Management B.A.

Requirements for Marketing Management Major (8 Units)

The eight units used to fulfill major requirements must be taken for a numerical grade.

E&M 101: Principles of Microeconomics (1 Unit)
E&M 102: The Economy and Financial Markets (1 Unit)
E&M 220: Marketing Principles (1 Unit)
E&M 320: Consumer Behavior (1 Unit)
E&M 321: Marketing Research (1 Unit)
E&M 329: Marketing Strategy (1 Unit)

One of the Following Courses:

E&M 324: International Marketing (1 Unit)
E&M 325: Data-Driven Digital Marketing (1 Unit)

One Additional Unit from E&M at the 200 Level or Above

The Following Four Cognates Must be Completed:

MATH 120: College Algebra (1 Unit) or demonstrated proviciency,
OR
MATH 125: Precalculus (1 Unit)
OR
MATH 141: Calculus of a Single Variable I (1 Unit)
It is recommended that this math cognate be completed in students’ first or second semester at Albion College.

One of the Following Courses:

COMM 101: Introduction to Human Communication (1 Unit)
PSYC 101: Introduction to Psychology (1 Unit)

One of the Following Statistics Options:

E&M 200: Economic Statistics (1 Unit)
MATH 209: An Introduction to Statistics (1 Unit)
MATH 309: Mathematical Statistics (1 Unit)
PSYC 204: Research Methods and Statistics I (1 Unit) AND
PSYC 306: Research Methods and Statistics II (1 Unit)

One of the Following Courses:

COMM 205: Mass Communication (1 Unit)
COMM 215: Social Media (1 Unit)
COMM 306: Public Relations (1 Unit)
COMM 351: Persuasion (1 Unit)
PSYC 236: Social Psychology (1 Unit)
SOC 356: Social Psychology: Sociological Perspectives (1 Unit)