Mar 28, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

E&M 321: Marketing Research


(1 Unit)
Prerequisites: E&M 220  ; E&M 200   OR MATH 209   OR BOTH PSYC 204   & PSYC 306  
Use of marketing data to inform managerial decision-making.  Topics include defining research objectives, data sources for marketing, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.  Hands-on computer work is an important part of the course. Yayla